Name the features you want to keep
Instead of saying 'make this exactly,' describe what you actually like. It might be the pink tone, clean piping, tall shape, gold accents or the way the message is positioned. This gives the baker a clearer creative target than assuming every element in the reference is mandatory.
If the reference came from Moh Bakes' real design library, link to that page and state the specific changes you want.
Remove details that do not belong to your occasion
Names, ages, logos, characters and event-specific toppers from another cake should not transfer automatically. Replace them with information from your recipient and celebration. A simpler personalized cake is usually more coherent than a copied design carrying someone else's story.
If you have a budget concern, discuss the whole brief with Moh Bakes rather than assuming which decoration changes will alter the quote.
Keep the brief clear enough to confirm
Send one main reference and, if necessary, one secondary reference for a specific feature. Too many unrelated images can create conflicting instructions. Write the desired colour, wording, flavour, date and size need in text so those details do not depend on image interpretation.
The final quote is confirmed from the chosen size, flavour, decoration, date and pickup or delivery location.
